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Industry News |
>IT NEXT BUREAU - Ten Mobile Marketing Trends to Watch in 2011 - The Mobile Marketing Association (MMA) has announced its annual top 10 industry predictions for mobile marketing inAPAC -JANUARY 05, 2011
“The global mobile advertising market is expected to grow to $13 to $14 billion in 2011 and Asia Pacific is expected to bring in the majority of this revenue followed by North America and Europe". Personalisation and privacy will increase effectiveness and credibility of the mobile media as a marketing channel: As mobile technology continues to evolve, mobile marketing messages will become increasingly personalised / relevant.
>ABI Research - More than Seven Trillion SMS Messages Will Be Sent in 2011 -LONDON - December 29, 2010
"In 2011, marketers will continue to use SMS along with other mobile channels,” Mr. Strother said. “Not everyone has a smartphone, and communicating with those that do not via SMS is the best way to reach a wide audience.”
>Pluggd - Mobile Market Report – SMS Usage in Urban India - July 10, 2009
This report consists of statistics on
SMS VAS Users – City wise Distribution
SMS as a Marketing Tool
SMS – What’s in for companies to use the medium
Efficiency of SMS as a Marketing Tool
SMS as an Advertising medium
SMS Marketing Effectiveness – What’s Age Got to with it?